SnehAI–Aapki Dost | A companion to empower and protect

SnehAI is an Artificial Intelligence (AI) powered chatbot, housed on Facebook Messenger and WhatsApp messenger. The chatbot also has a voice-enabled feature on the website. SnehAI provides a secure, personalised and non-judgemental space for young people to share concerns and learn about issues related to sexual and reproductive health as well as digital safety. Built-in Hinglish (a mix of Hindi and English), SnehAI uses storytelling, games and videos to engage users in conversations on a range of sexual and reproductive health issues like virginity, menstruation, contraception, same-sex attraction, masturbation and safe online behaviour. 

SnehAI was launched in 2019 as an extension of Population Foundation of India’s transmedia social and behaviour change communication programme, Main Kuch Bhi Kar Sakti Hoon (MKBKSH; I, A Woman, Can Achieve, Anything). The avatar is based on the lead protagonist of the show, Dr. Sneha. While creating the avatar, the core aim was to ensure that it came across as confident and well informed, someone with whom young people can connect with and open up for conversations on sexual and reproductive health and digital safety. SnehAI is designed using SBCC theories and frameworks to enable a positive shift in the perception and behaviour of adolescent boys and girls towards their health and safety.  

Total users: 1,64,000 users | Interactions: 13.1 million | Reach: 103 million 

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