• A+
  • A-

Updates

Re-telecast of Main Kuch Bhi Kar Sakti Hoon

Posted on December 19, 2016

Population Foundation of India (PFI) has used the soap opera Main Kuch Bhi Kar Sakti Hoon (MKBKSH) or I, A Woman, Can Achieve Anything as the centre of a transmedia initiative that leverages the power of entertainment education to change social norms. The series reached out to an estimated 400 million viewers across two seasons. 

This success is still bearing fruit! The national television channel Doordarshan initiated a re-telecast of the two seasons from the 19th December 2016. The re-telecast is on the 3:30 pm slot that’s considered to be primetime to reach out to women, a key target audience of the series. This move is a display of DD’s belief in the power of entertainment education to change social norms. Being done gratis, the re-telecast was initiated by the channel basis popular demand for the series and the assessment of impact that MKBKSH has made.

Happenings

  • A Civil Society Voice at the London Summit on Family Planning (FP)

    POSTED ON October 06, 2017

  • Appointment of PFI Executive Director as Civil Society Focal Point for...

    POSTED ON October 06, 2017

  • Statement By Advocating Reproductive Choices (ARC) Coalition On ‘Wor...

    POSTED ON September 26, 2017

  • Start the Conversation with Sex Ki Adalat

    POSTED ON September 11, 2017

  • Workshop on Adolescent Health and Wellbeing: Identifying a Road Map of...

    POSTED ON February 23, 2017

  • Mr Keshav Desiraju takes over as the new Chairperson of PFI’s Govern...

    POSTED ON February 21, 2017

  • Launch of the Saathiya Resource Kit by the Ministry of Health and Fami...

    POSTED ON February 21, 2017

  • PFI hosts a study tour - Cross learnings on Family Planning in Indones...

    POSTED ON October 09, 2016

  • PFI and Women's Feature Service jointly organise consultation on 'Trac...

    POSTED ON September 29, 2016

  • Investments in Entertainment Education as a way to catalyse and sustai...

    POSTED ON July 26, 2016

  • Accountability for RMNCAH in India: The Critical Role of Civil Society

    POSTED ON July 26, 2016

  • Improve access to sexual and reproductive health care to empower women...

    POSTED ON March 08, 2016